Read this book to understand how AI is changing marketing—and how to make it work for you. If you want to harness AI without losing your brand's human touch, this book will show you how.
Learn how to develop clear strategies for AI integration in your marketing efforts
Discover tools and techniques to improve efficiency and automate repetitive tasks
Understand how to use AI responsibly while managing risks and ethical concerns
Track meaningful metrics and ROI from your AI-driven marketing initiatives
Harness AI for deeper audience insights and data-driven decision-making
Keep ahead of emerging AI trends and innovations in marketing
Looking to integrate AI into their team's workflow and strategy.
Who want to leverage AI for growth without a big team or budget.
Aiming to deliver innovative, AI-powered results for clients.
Eager to future-proof their skills in the new era of marketing.
Trusted by marketing professionals and executives worldwide
"David Berkowitz has a gift for separating hype from reality, a skill that's never been more crucial than in the AI era. His insights on AI are essential reading for anyone looking to stay ahead."
Jeremiah Owyang
General Partner, AI Investments, Blitzscaling Ventures
"This book is a must-read for anyone looking to future-proof their career and embrace AI as an opportunity, not a threat."
Marni Gordon
Senior Vice President, Partnerships, AEF
"A practical, hype-free guide to using AI to enhance creativity, optimize strategy, and drive results—helping marketers harness AI's power without losing the human touch."
Greg Stuart
CEO of MMA Global
"David cuts through the AI hype to deliver a practical, no-nonsense guide for marketers. A trusted expert and community builder, Berkowitz makes AI accessible and actionable."
Lan Phan
CEO of community of SEVEN
Trusted by industry leaders and marketing executives.
"A smart, practical, and refreshingly honest guide, full of real-world applications without the hype. Very on-brand for David Berkowitz, who always simplifies the complex."
Sarah Hofstetter
President, Profitero
12 comprehensive chapters organized into 3 actionable parts
Introduction to AI for Marketers
AI Readiness and Strategy Assessment
Overcoming Objections
Selecting and Implementing AI Tools
Developing AI-Infused Marketing Strategies
Optimizing Customer Personas and Personalization with AI
AI-Powered Customer Service and Retention
AI in Content Creation
How to Prompt
Measuring Success with AI—and Course Correcting
The Ethical Use of AI in Marketing
The Agentic Future of AI in Marketing
David Berkowitz is a recognized leader in digital marketing and AI innovation, with over two decades of experience helping brands navigate transformative technologies.
As the founder of the Serial Marketers and AI Marketers Guild communities, David has built platforms dedicated to advancing the marketing profession through collaboration and continuous learning.
Download these free guides and worksheets mentioned in the book to accelerate your AI adoption.
Ensure your AI-generated content is effective, ethical, and on-brand.
Navigate AI implementation with a focus on compliance and brand safety.
Assess your marketing processes and identify opportunities for AI optimization.
A sheet to measure the effectiveness and return on investment of your AI tools.
A curated list of AI tools for marketing, creativity, productivity, and more.
Evaluate and compare AI tools to find the perfect fit for your business needs.
Enter your industry or business type for a custom marketing idea, inspired by the book.
Have questions, want to learn more, or interested in booking a speaking engagement? Get in touch.
