Artificial intelligence, be it generative AI or agentic, will soon be the blood that courses through marketing's veins.
How can AI help marketing in its primary goal: creating awareness and desire for a product or service through targeted outreach to gain and retain customers? Discover how luxury professionals—agents, brokers, sales associates, managers, and leaders—can turn to AI for customization of content and creative, dynamic websites and apps, customer segmentation and targeting, database mining and marketing, and research and trend analysis.
David Berkowitz is the founder of High Caliber AI and AI Marketers Guild, and he's the author of The Non-Obvious Guide to Using AI for Marketing (Ideapress, 2025).
A longtime marketing strategist, David has led marketing and innovation for companies including Mediaocean, Storyhunter, Sysomos, MRY (Publicis), and 360i (Dentsu). He has contributed 600+ columns to outlets like Advertising Age, MediaPost, and VentureBeat, and spoken at 400+ events worldwide.
He helps marketers harness AI to work smarter, stay creative, and strengthen customer connections. David lives in New York City.
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Complete checklist for AI content production covering ownership, effectiveness, and brand safety
Comprehensive checklist ensuring AI implementations align with legal, ethical, and brand safety
Worksheet to assess marketing processes and identify AI optimization opportunities
Measure effectiveness of AI implementation and assess return on investment over time
Curated list of recommended AI tools across categories from AI engines to SEO and writing
Evaluate and compare AI tools based on functionality, usability, cost, and business alignment
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