High Caliber AI

    AI Marketing Workshop Framework

    What This Is: A 2-day "Applied AI" workshop designed for corporate marketing teams. Unlike vendor-led training or generic webinars, this is customized to your tech stack, industry, and team's actual workflows. You'll build real campaigns during the workshop, not hypothetical exercises.

    Who It's For: Marketing teams (10-100+ people) at B2B companies, agencies, or enterprises. Best for teams that have already purchased AI tools but struggle with adoption or ROI.

    Workshop Sample
    Example

    The "Applied AI"Workshop Model

    This isn't a lecture. It's a structured "Activation Sprint" for your marketing operations. Below is the exact 2-day framework I use to move teams from "theory" to "finished work."

    Book a Session
    2 Days
    Intensive
    6 Sessions
    Live Building
    3 Exercises
    Hands-on
    Zero
    Theory
    Fully Modular & Flexible

    From One Hour to Two Days — Your Call

    Every program is custom-built. Mix and match modules to fit your timeline, team, and objectives. No cookie-cutter agendas.

    1 Hour
    Executive Briefing
    AI landscape overview for leadership, boards, or conference sessions
    Half Day
    Focus Sprint
    One area—content, prompting, or analytics—with live exercises
    Full Day
    Team Activation
    Sessions + hands-on work on your actual upcoming campaigns
    2 Days
    Full Bootcamp
    Deep team transformation with role breakouts and 30-day action plans

    Sample Curriculum Packages

    "AI Orientation" (1 hour) — What AI can actually do for marketing today · Top 5 tools for your team · Q&A
    "Content Engine" (Half day) — AI for content ideation · Prompting workshop · Repurposing across channels · Team challenge
    "Full Activation" (2 days) — Complete 2-day framework: Reality check → Prompting mastery → Workflow redesign → Department breakouts → 30-day action plan
    Program Design

    From "Curiosity" to "Capability"

    We don't waste time on history lessons. We focus entirely on the tools and workflows your team needs to ship work faster tomorrow.

    Day 1

    Breaking Bad Habits & Building Speed

    AI Without the Hype

    60 min

    The Reality Check. Separating vendor noise from the tools that actually drive revenue today.

    Smarter Prompting

    45 min

    Applied Prompting Lab. We fix your team's bad habits live. Advanced chaining and personas, not just "magic words."

    AI Marketing Expedition

    60 min

    The "What's Working" Expedition. Real-world use cases curated from the AI Marketers Guild community—strategies that are working right now.

    Mini Hackathon

    45 min

    The "One Task" Sprint. Teams compete to automate a single daily annoyance before the day ends.

    Day 2

    Re-Engineering the Workflow

    AI + Change Management

    60 min

    Overcoming the "Fear Factor." Honest conversations about job security, adoption friction, and building a culture of experimentation.

    Workflow Mapping

    45 min

    Redesigning the Day Job. We take actual upcoming campaigns and map where AI sits in the process.

    Team Modules

    75 min

    Departmental Deep Dives. Specific tactics for PR (monitoring), Content (repurposing), and Email (personalization).

    Action Plan

    30 min

    The "Monday Morning" Protocol. Assigning ownership and setting the rules for the next 30 days.

    Full Agenda

    Detailed Schedule

    1:00 - 1:15

    Welcome: State of the Market

    What 7,000+ marketers are actually seeing in the wild.

    1:15 - 2:15

    Session 1: Tool Selection & Stack Audit

    Core Session

    What to keep, what to cut.

    2:15 - 3:00

    Exercise 1: Live Demo & Fix

    Hands-On

    10 min demo • 30 min 'fix your own work' session.

    3:00 - 3:15

    Break

    Connect with fellow participants and recharge

    3:15 - 4:15

    Session: The AI Marketing Expedition

    Core Session

    Practical strategies for PR, Content/Social, Email/Web

    4:15 - 5:00

    Exercise 2: Real Marketing Challenges

    Team Challenge

    Small groups solve a current company bottleneck using AI.

    Stop Sending Your Team to Generic Webinars.

    I design workshops tailored to your specific stack, your specific industry, and your team's specific fears. Let's build a curriculum that sticks.

    Design My Workshop