High Caliber AI
    Baruch College
    Baruch College

    Advertising Account Management

    Professor Dorian Benkoil
    Guest Lecturer
    David Berkowitz
    David Berkowitz

    About David Berkowitz

    David Berkowitz is an AI marketing strategist and author of The Non-Obvious Guide to Using AI for Marketing. He founded AI Marketers Guild (7,000+ members) and Serial Marketers, which were acquired by Marketecture Media in 2025, where he now serves as Chief Community Officer.

    Previously, David held senior roles at 360i (VP), MRY (CMO), Mediaocean (SVP), and Sysomos (CSO). He currently serves as fractional CMO for AI-forward companies and Executive in Residence at Progress Partners.

    10 Lessons in Account Management

    From 15+ Years in Agencies & Marketing Tech

    David Berkowitz
    Founder, High Caliber AI | Chief Community Officer, Marketecture Media
    Title of 10
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    ⚡ Account Manager Challenge ⚡

    Catch good practices (✅ 🤝 💡), avoid bad ones (❌ 😴 📱)!

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