High Caliber AI
    DirectSolo via Serial MarketerSelf-Marketing / Stunt Marketing

    Self-marketing as proof of capability

    How to stake out the AI marketing wave without sounding like every other 'AI thought leader'

    In early 2023, the AI marketing space was suddenly crowded with newly-minted 'experts.' AI Blitz was a series of self-marketing stunts that proved the work, not just the title.

    100Ks
    Combined views
    1,000s
    Interactions
    New
    Client conversations sourced

    How David was engaged: Solo, direct engagement — built and shipped by David through Serial Marketer.

    David's work & commentary featured in

    The New York TimesThe Wall Street JournalAd AgeAdweekForbesDigidayFast CompanyVentureBeat

    Anyone could put 'AI' in their LinkedIn bio in 2023. The harder question was: can you actually do the work AND get attention for it? AI Blitz was a deliberate, public sprint of self-marketing experiments using AI as both the subject and the production tool.

    The challenge

    Earn credible front-of-wave positioning in a category about to be flooded — without resorting to generic 'I help brands with AI' content.

    What we actually did

    Launched a tight series of memorable, AI-native stunts that doubled as portfolio pieces.

    Launched AISaysHireMe.com

    AI-generated reasons brands should hire David — funny, sharp, and clearly built with AI.

    Launched MyAIResume.com

    AI-rewritten resume with an interactive 'rewrite your own' experience for visitors.

    Issued a 'hiring ChatGPT' press release

    Announced Serial Marketer 'hiring' ChatGPT as a virtual associate — covered widely as a category-defining moment.

    What it produced

    A real distribution moment — and inbound conversations from the brands and operators paying attention.

    • Hundreds of thousands of combined views across the three launches
    • Thousands of direct interactions with the AI experiences
    • Net-new client conversations sourced directly from the campaign

    Frequently asked

    What was AI Blitz?

    AI Blitz was a 2023 series of self-marketing stunts by David Berkowitz — including AISaysHireMe.com, MyAIResume.com, and a press release announcing Serial Marketer 'hiring' ChatGPT.

    What outcomes did it drive?

    Hundreds of thousands of views, thousands of interactions, and net-new client conversations — all serving as live proof of David's AI marketing capability.

    Want this kind of attention for your brand?

    Get the AI Blitz playbook applied to your launch

    Back to all case studies