Direct High Caliber AI engagement
MADTECH.AI is a B2B AI platform competing against well-funded incumbents. The brief: get the positioning right, then prove it with real enterprise pipeline.
How David was engaged: This is a solo High Caliber AI engagement — work product attributable directly to David.
David's work & commentary featured in
MADTECH.AI is an AI-powered marketing platform serving brand advertisers. It had product capability and a credible team — but its positioning was fighting on the incumbent's terms instead of its own. Marketing needed to do two jobs at once: clarify why the company exists, and produce real meetings that proved it.
Generic 'AI for marketing' messaging was getting drowned out by category giants with 100x the budget. The exec team didn't need another deck — they needed a sharper story plus a working outbound + content engine that opened conversations with the right buyer.
A fractional CMO motion compressed into a focused engagement: positioning, content, outbound, and direct introductions to brand-side decision makers.
Killed generic 'AI for everything' messaging and rebuilt around the specific brand-advertiser use case where MADTECH wins.
Layered targeted outbound on top of high-intent content so the buyer met a coherent story across channels.
Used network and direct relationships to book meetings with brand advertisers — converting positioning into pipeline.
A coherent story aligned to the actual buyer, plus the pipeline activity to prove the new positioning was working.
A direct, solo High Caliber AI engagement led by David Berkowitz — covering positioning, content, outbound, and enterprise BD.
Sharper ICP-aligned positioning shipped, an outbound + content engine running, and enterprise brand-advertiser meetings booked.
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B2B AI company?