High Caliber AI

    AI Training for CPG Brands

    This 2-day intensive bootcamp teaches consumer packaged goods marketers how to use AI for product development, launches, and retail success. You'll learn consumer insights analysis, product innovation workflows, omnichannel marketing strategies, and brand building techniques. The training includes 6 interactive sessions and 3 hands-on exercises where teams apply AI tools to real CPG challenges. Ideal for brand managers, marketing directors, and product development teams.

    Two-Day CPG Bootcamp
    Live

    Scale CPG Brands withAI-Powered Marketing

    Transform your consumer brand operations with AI tools for product launches, consumer insights, content creation, and omnichannel retail. Deploy strategies you can implement today.

    2 Days
    Intensive
    6 Sessions
    Interactive
    3 Exercises
    Brand-Ready
    100%
    Actionable
    Modular & Flexible

    From a One-Hour Briefing to a Two-Day Bootcamp

    Training is customized to your team's size, timeline, and goals. Pick a format or mix modules—every session is built around your brand's real challenges.

    1 Hour
    CPG AI Landscape
    What's working in AI for consumer brands right now
    Half Day
    Insight Sprint
    Consumer insights, innovation, or content production focus
    Full Day
    Brand Activation
    Multiple sessions + live product launch planning exercise
    2 Days
    Full Bootcamp
    Complete transformation: insights → launches → retail → 90-day plan

    Sample Curricula

    "AI for CPG Today" (1 hour)Landscape overview of AI in consumer brands + top tools + live Q&A
    "Launch Lab" (Half day)Consumer insights with AI · Product launch planning · Content production · Team challenge
    "Full CPG Bootcamp" (2 days)Complete framework: insights → omnichannel → brand building → precision marketing → 90-day growth plan
    What You'll Master

    CPG Training Overview

    From emerging brands to Fortune 500 CPG—AI strategies that drive shelf velocity and consumer loyalty

    Day 1

    Fundamentals & Quick Wins

    AI for CPG Brands Today

    60 min

    Real tools transforming product development, launch, and retail execution

    Consumer Insights & Innovation

    45 min

    AI-powered trend spotting, flavor innovation, and packaging optimization

    Omnichannel Retail Excellence

    60 min

    E-commerce, in-store activation, retailer partnerships, and shopper marketing

    Product Launch Challenge

    45 min

    Design a 90-day launch plan for a new CPG product

    Day 2

    Scale & Innovation

    Brand Building with AI

    60 min

    Create compelling brand narratives, influencer programs, and UGC campaigns

    Precision Marketing & Personalization

    45 min

    Hyper-targeted ads, dynamic pricing, and loyalty program optimization

    Department Breakouts

    75 min

    Product Dev, Marketing, Retail/Ops—role-specific AI workflows

    Your 90-Day Growth Plan

    30 min

    Build your AI-powered CPG transformation roadmap

    Full Training Plan

    Detailed Schedule

    1:00 - 1:15

    Welcome & Kickoff

    Why AI transforms CPG brands; what you'll master this weekend

    1:15 - 2:15

    Session: AI for CPG Brands Today

    Core Session

    Real tools transforming product innovation, launches, and retail success

    2:15 - 3:00

    Exercise 1: Consumer Insights Deep Dive

    Hands-On

    10 min demo (trend analysis, flavor innovation) • 30 min hands-on • 5 min debrief

    3:00 - 3:15

    Break & Network

    Connect with CPG marketers and brand leaders

    3:15 - 4:15

    Session: Omnichannel Retail Excellence

    Core Session

    AI for e-commerce, in-store activation, retailer relationships—complete playbook

    4:15 - 5:00

    Exercise 2: Product Launch Challenge

    Launch Planning

    Small teams design 90-day launch plan • Create messaging, media plan, retail strategy

    CPG Tech Stack

    AI Tools for CPG Success

    Platforms that help you innovate products, understand consumers, and win at retail

    Consumer Intelligence & Insights

    SparkToro

    Audience research for understanding consumer behavior and preferences

    NotebookLM

    AI research assistant for competitive analysis and trend reports

    Otterly AI

    Track how AI surfaces your brand vs competitors in search

    Brand Content & Creative

    Opus Pro

    Turn product demos and testimonials into social media content

    ElevenLabs

    AI voice generation for product videos and brand storytelling

    Ideogram

    Rapid packaging mockups and promotional graphic creation

    Marketing Operations & Automation

    n8n

    Build automated workflows for retail marketing and promotions

    Happenstance AI

    Intelligent marketing automation and campaign optimization

    Base44

    Build custom CPG marketing apps without code

    Brand Challenge

    Test Your CPG Strategy

    Can you deploy the right AI tool for each CPG marketing challenge?

    Scenario 1 of 5
    Score: 0/5

    You need to analyze customer sentiment across 10,000 social media posts

    Your Growth Playbook

    Your 90-Day Growth Plan

    Get a personalized AI implementation plan for your brand role and goals

    Proof from real CPG + brand work

    Receipts from inside major consumer brands

    Strategy work for one of the world's biggest CPG brands (delivered as part of an agency team), a sold-out hands-on AI workshop, and the community where 7,000 marketers swap what's actually working. Each is tagged for honest attribution.

    Agency team contribution at 360i· Coca-Cola (via 360i)Agency team · Contributor on Coca-Cola account at 360i

    Turning emerging trends into business-aligned recommendations for Coca-Cola

    As part of the 360i team, David helped Coca-Cola's integrated marketing org spot what was coming next — and translate it into recommendations that moved the business, not just the deck.

    Trusted

    Long-term account

    Trend

    Intelligence pipeline

    Business

    Outcomes-aligned

    • Trusted long-term account relationship sustained at 360i
    • Trend intelligence consistently translated into business-aligned recommendations
    • Real in-market activations seeded — including the Coca-Cola × SCVNGR in-store pilot

    "David has been an invaluable resource. He helped to keep Coca-Cola up on the latest trends while ensuring any recommendations were strategically aligned to drive business results."

    Linda Cronin, VP Integrated Marketing, Coca-Cola

    Read the full case study
    Self-marketing as proof of capability· Serial Marketer × AI BlitzDirect · Solo via Serial Marketer

    How to stake out the AI marketing wave without sounding like every other 'AI thought leader'

    In early 2023, the AI marketing space was suddenly crowded with newly-minted 'experts.' AI Blitz was a series of self-marketing stunts that proved the work, not just the title.

    100Ks

    Combined views

    1,000s

    Interactions

    New

    Client conversations sourced

    • Hundreds of thousands of combined views across the three launches
    • Thousands of direct interactions with the AI experiences
    • Net-new client conversations sourced directly from the campaign
    Read the full case study
    Founder-led community build· Serial Marketers CommunityDirect · Founder, Serial Marketers / AI Marketers Guild

    Building a 4,000+ marketer community from a single LinkedIn post — with zero ad spend

    Serial Marketers (and its sibling, AI Marketers Guild) became the gathering place for senior marketers — built on word of mouth, premium events, and a newsletter clearing 50% open rates.

    5,000+

    Combined members

    50%

    Avg newsletter open rate

    100+

    Virtual events hosted

    • 5,000+ combined members across Serial Marketers and the AI Marketers Guild community
    • ~50% average weekly newsletter open rate (industry avg: ~22%)
    • 100+ virtual events hosted, plus a recurring NYC IRL happy hour
    Read the full case study