From a one-hour executive briefing to a full-day team intensive, every session starts with a business goal and ends with a better way to get the work done. No generic AI tour. No toy prompts.
Trained marketing teams at
Every engagement starts with a short intake survey and sponsor call. We identify the business outcome, the roles in the room, the workflows worth changing, and any IT, data, security, or tool constraints that could block adoption. A senior sponsor stays connected so the training can turn into action.
Choose the length, then shape the agenda around your business goal and the people in the room.
For leadership teams that need a clear decision, not a tool demo. Separate useful AI from vendor noise, connect the opportunity to business goals, and choose the workflows worth exploring next.
For a team with a defined priority. Map one or two real workflows, learn the skills each role needs, and rebuild the process around what people and AI each do best. The goal is not to automate a broken process faster.
For teams ready to move from scattered experiments to a shared way of working. Practice on live use cases, redesign priority workflows, set practical guardrails, and leave with owners, playbooks, and a 30-day adoption plan.
No code required. In this half-day or full-day session, your team learns to build real, working AI-powered tools — using nothing but natural language and the right AI models. Marketers leave having actually built something: a campaign dashboard, a content tool, a research automator. It's the most hands-on session David runs, and right now it's the one teams are requesting most.
David has run workshops for teams across a wide range of verticals. The tools, examples, exercises, and case studies are customized to your world — not recycled from a generic deck.
Don't see your vertical? If your marketing team uses campaigns, content, and data — there's a session that fits. Reach out and we'll scope it.
David Berkowitz has trained teams at Google, AARP, and other leading organizations, and delivered more than 400 speaking and workshop engagements across four continents. He brings more than 20 years in marketing leadership, the perspective behind The Non-Obvious Guide to Using AI for Marketing, and current lessons from building and running dozens of live AI products.
David runs AI Marketers Guild, the largest community of AI-focused marketers. Every session reflects what's actually working across hundreds of teams right now.
Participants use real AI tools on real campaigns during the session. The outputs are things you can actually ship.
Every attendee gets a copy of The Non-Obvious Guide to Using AI for Marketing to keep after the session.
"A smart, practical, and refreshingly honest guide, full of real-world applications without the hype. Very on-brand for David Berkowitz, who always simplifies the complex."
Sarah Hofstetter
President, Profitero & Board Member, Campbell Soup Company
"David's an innovative thinker and a true pleasure to work with. He's always ahead of the curve and tuned into what's next and what's new. He's pragmatic, sharp, and brings an energy every team wishes they had more of."
Leo Morejon
Director of Social & Influencer, Hormel Foods
"In a world with lots of AI fluff, AIMG keeps it real...by helping members learn from each other and experts who are on the cutting edge."
Brad Mehl
Managing Director, Boundless Markets
"AIMG is where I learn from serious practitioners which AI tools and platforms are ready for use now. This saves me so much time and frustration!"
Chris Perkins
President, Model B
Proof from real training + community work
Hands-on AI training is only credible if the trainer ships. Here's recent direct work — a sold-out 4-hour AI workshop, a 7,000-member community, and a production AI app — each tagged so you know how it was delivered.
In early 2023, the AI marketing space was suddenly crowded with newly-minted 'experts.' AI Blitz was a series of self-marketing stunts that proved the work, not just the title.
100Ks
Combined views
1,000s
Interactions
New
Client conversations sourced
Serial Marketers (and its sibling, AI Marketers Guild) became the gathering place for senior marketers — built on word of mouth, premium events, and a newsletter clearing 50% open rates.
5,000+
Combined members
50%
Avg newsletter open rate
100+
Virtual events hosted
After years running fractional CMO engagements, the gap was obvious: clients needed something lighter than a fractional but more accountable than a favor. FOAF.pro filled it.
25+
Founding members in month one
700+
Combined years of leadership
Multi-yr
Client engagements run
Tell David what the business needs to accomplish, who is in the room, and whether you have one hour, half a day, or a full day. He'll start with a short intake survey and sponsor call, then shape the session around the work that needs to change.
Plan the SessionThe self-paced online course covers the same frameworks as the live workshops — at your own pace, for $39.
Enroll for $39