High Caliber AI
    Advisor · Operator · Author

    Two decades making emerging tech land in marketing — before everyone else called it AI.

    Fractional AI CMO. Chief Community Officer at Marketecture Media. Author of The Non-Obvious Guide to Using AI for Marketing (Ideapress, March 2025).

    Helped position 360i for its acquisition by Dentsu and Sysomos for its acquisition by Meltwater. Then engineered his own double exit, selling Serial Marketers and the AI Marketers Guild to Marketecture in May 2025.

    David Berkowitz — Founder of High Caliber AI

    20+

    Years in marketing

    1,000+

    Published bylines

    400+

    Talks worldwide

    2

    Community exits in 2025

    David's work & commentary featured in

    The New York TimesThe Wall Street JournalReutersMarketWatchCBS NewsNBC NewsForbesAd AgeAdweekDigidayFast CompanyEMARKETERBusiness InsiderMashable
    Why bring David in

    An operator who has already done the work

    Positioned two firms for acquisition

    Helped shape the public narrative that took 360i to Dentsu and Sysomos to Meltwater — then engineered his own double exit, selling Serial Marketers and the AI Marketers Guild to Marketecture Media in May 2025.

    Operator, not just a talking head

    Has actually run the function: CMO at MRY, Chief Strategy Officer at Sysomos, SVP Corporate Marketing & Comms at Mediaocean (1,700-person ad-tech firm), first CMO at Athena Solutions (built a 2,000+ MQL pipeline).

    AI-fluent since before ChatGPT

    Spearheaded AI research at Sysomos in 2017. Founded the AI Marketers Guild in 2023. Author of The Non-Obvious Guide to Using AI for Marketing (Ideapress, March 2025). Has shipped 60+ live AI products solo in the last year.

    A connector who actually connects

    Runs two of the most active marketing communities in the world. When David joins your board or advisory, you're not getting one operator — you're getting a Rolodex that picks up the phone.

    Stages

    400+ talks. A handful that move the needle.

    Below are the marquee moments. See the full speaking history →

    SXSW

    Multiple years — speaker & moderator

    Cannes Lions

    Festival of Creativity — talks & panels

    CES

    Las Vegas — emerging media & AI

    Binghamton University

    Fall Commencement Keynote, 2013

    INBOUND

    Speaker on community & AI

    Google, Adobe & Fortune 500 brands

    Private trainings & keynotes

    Quick answer

    David Berkowitz is the Founder & CEO of High Caliber AI, Chief Community Officer at Marketecture, and author of The Non-Obvious Guide to Using AI for Marketing (Ideapress, March 2025). He has held CMO and SVP roles at Mediaocean, MRY, and Sysomos, helped position 360i for its Dentsu acquisition, and exited two communities to Marketecture in 2025.

    • Founder & CEO, High Caliber AI (2018–2021, 2023–Present)
    • Chief Community Officer, Marketecture Media (2025–Present)
    • Author, 'The Non-Obvious Guide to Using AI for Marketing' (Ideapress, March 2025)
    • 1,000+ bylines in Forbes, Ad Age, Business Insider, EMARKETER, and more
    • 400+ speaking engagements including SXSW, Cannes Lions, CES, INBOUND
    • Binghamton University Fall Commencement Keynote Speaker (2013)
    • Helped position 360i (acquired by Dentsu) and Sysomos (acquired by Meltwater)
    • Sold Serial Marketers and AI Marketers Guild to Marketecture (May 2025)
    • Based in New York, NY — works globally

    Who is David Berkowitz?

    David Berkowitz is the Founder and CEO of High Caliber AI, a Fractional AI CMO and Chief Community Officer with a double community exit. He founded Serial Marketers and the AI Marketers Guild, both acquired by Marketecture Media in May 2025, where he now serves as Chief Community Officer. He is the author of 'The Non-Obvious Guide to Using AI for Marketing,' has published 1,000+ articles, delivered 400+ speaking engagements worldwide including SXSW, Cannes Lions, and CES, and educated tens of thousands of marketers on AI.

    What makes David a strong advisor?

    David has helped position two firms for acquisition (360i to Dentsu, Sysomos to Meltwater) and personally exited two communities to Marketecture in 2025. He has held CMO and SVP roles at Mediaocean, MRY, and Sysomos, built an Emerging Media practice at 360i in 2006 that became a category, and has been a public voice on AI in marketing since well before ChatGPT.

    Where has David spoken?

    400+ engagements including SXSW (multiple years), Cannes Lions, CES, INBOUND, Google, Adobe, and the Binghamton University Fall Commencement (2013) as keynote speaker.

    Where is David based?

    New York, NY. Works with clients worldwide.

    The Book

    The Non-Obvious Guide to Using AI for Marketing

    The book Fortune 500 CMOs and Series-A founders both quote back to me. No hype, no doom — just the operator's playbook for actually putting AI to work in marketing.

    • A pragmatic operator's playbook — not vendor hype
    • Frameworks for prompts, workflows, and team adoption
    • Real campaigns, real prompts, real results

    "A must-read for anyone looking to future-proof their career and embrace AI as an opportunity, not a threat."

    The Non-Obvious Guide to Using AI for Marketing — book cover
    Bestseller in AI Marketing
    Career

    Two decades. Three acquisitions touched.

    From scaling Emerging Media at 360i in 2006 to running a 1,700-person ad-tech firm's comms to building communities that exited together.

    Chief Community Officer

    Current

    Marketecture Media

    2025 – Present

    Joined as CCO after Marketecture acquired Serial Marketers and the AI Marketers Guild. Runs both communities and shapes Marketecture's community strategy.

    Founder & Principal (Fractional AI CMO)

    Current

    High Caliber AI

    2018–2021, 2023–Present

    Rebranded from Serial Marketer. Generates demand for technology startups and agencies. First CMO at Athena Solutions (2,000+ MQL pipeline). Built ABM-led marketing team for WITHIN. AI training for Institute of Culinary Education, AARP, and others. Founded Serial Marketers (4,000+ members) and AI Marketers Guild — both sold to Marketecture in 2025.

    SVP Corporate Marketing & Comms

    Mediaocean

    Dec 2021 – Jan 2023

    Led PR, AR, content, and event marketing for a 1,700-person ad-tech firm. Ran programs at Cannes and CES. Grew average social engagement 50–100% in a year. Led the submission that won Ad Age Best Place to Work 2023.

    Head of Marketing

    Storyhunter

    Jan – Jul 2018

    Doubled MQLs quarter over quarter. Ran logo redesign and brand refresh. Sourced BD deals including Huge and Solve Innovation.

    Chief Strategy Officer

    Exit

    Sysomos

    Dec 2016 – Dec 2017

    Built and led a 10-person strategy practice on $15M in accounts (UPS, First Republic, W2O, Yamaha, Porsche). Drove a 50% lift in media placements in six months. Spearheaded AI research that positioned Sysomos as a category leader — acquired by Meltwater shortly after.

    Chief Marketing Officer

    MRY

    Jun 2013 – Apr 2016

    Ran brand, comms, and partnerships for the Publicis-owned creative agency. Brokered startup partnerships for J&J, Visa, and MegaRed. Produced the Future of Mobility research featured on Fox.

    Vice President, Emerging Media

    Exit

    360i

    Feb 2006 – Jun 2013

    Created the agency's Emerging Media Practice — one of the earliest social/mobile shops inside a major digital agency. Strategy for Coca-Cola, Bravo, HGTV, and Oreo. Founded Startup Outlook and the Emerging Media Lab. 360i was later acquired by Dentsu.

    Director of Marketing

    iCrossing

    Jun 2004 – Jul 2005

    B2B marketing for the search agency later acquired by Hearst. Launched a long-running MediaPost byline through Search Insider.

    Director of Media Relations / Editor

    eMarketer

    Jan 2001 – May 2004

    Press relations with 1,000+ journalists; landed coverage in NYT, WSJ, CNBC, and AP. Wrote and edited daily research dispatches.

    Earlier: Binghamton University, BA Psychology (2000) · Board of Directors, BU Alumni Association (2001–2005)

    "A smart, practical, and refreshingly honest guide, full of real-world applications without the hype. Very on-brand for David Berkowitz, who always simplifies the complex."
    Sarah Hofstetter · Board Member, Campbell Soup Company
    Stay close to the work

    Get David's next move by email.

    Occasional notes on new projects across the High Caliber AI network, fresh writing, and what's actually working in AI marketing.

    The Network

    One operator. A whole network of connected properties.

    High Caliber AI is one node in a deliberately connected network spanning 18+ live properties. Each one feeds the others — that's the unfair leverage you get working with David.

    feedsinformspairs withdata → archivepowerssister toolGEO for people / brandspersonal-brand GEOsister GEO toolshipstactics → auditstactics → releaseSEO → GEOaggregatesaggregatesaggregatesaggregatesaggregatesaggregatesaggregatesfeedshumor clusterhumor clusterhumor clusterbuilt with AIexperiments hubexperiments hubcommunity stackcommunity → operatorGEO & AI VisibilityResearch & TruthConsumer & Prosumer AppsThe Hacked ClusterInfra / Dev ToolsThe Event NetworkHigh Caliber AIOperatorHigh Caliber AI — Fractional AI CMO + the AI Marketing Course. The operator layer.Brand ReceiptsGEO platformBrand Receipts — GEO / LLM brand visibility — track how AI assistants describe you.AI Press ReleasePR / GEOThe AI Press Release — PR written for agents, not journalists. Schema spec + live grader.The GlanceASO platformThe Glance — AI Summary Optimization — own the 1-sentence Apple/Gmail preview.PanelSynthResearchPanelSynth — Synthetic research panels grounded in real audience data.War RoomDebate engineWar Room — Live AI persona debates. Watch them argue, then vote.We've Got ReceiptsArchiveWe've Got Receipts — Public archive of marketing predictions vs what actually happened.DateDecisionConsumer appDateDecision — AI-powered NYC date itineraries. David's first consumer app.Community CondolencesProsumer appCommunity Condolences — A dignified place to honor a community's legacy.CommunipediaProsumer appCommunipedia — A wiki for your community's conversations.ExtraLovableDev infraExtraLovable — The fleet control plane for Lovable apps — runs this whole network.Engineer MarketingMarketing suiteEngineer Marketing — Stop reading dashboards. Start sending the next email.Marketing HackedTeardownMarketing Hacked — The greatest ads, landing pages, and emails — hacked open trick by trick.Sales HackedTeardownSales Hacked — Cold emails, decks, demos, discovery — hacked open the same way.AI HackedTeardownAI Hacked — AI Optimization, hacked open — the tricks behind getting cited by AI engines.PR HackedTeardownPR Hacked — Tricks behind PR campaigns that moved the needle — hacked open.SEO HackedTeardownSEO Hacked — The tricks behind the SERPs — hacked open trick by trick.Content HackedTeardownContent Hacked — Viral content patterns — hacked open into executable blueprints.Ads HackedTeardownAds Hacked — Real ad campaigns — paid social, search, display, video — hacked open.I'm FindableCareer GEOI'm Findable — GEO for your resume — get cited when ChatGPT and Perplexity get hiring asks.High Caliber AdsAds engineHigh Caliber Ads — Autonomous B2B campaign engine — URL to live Reddit Ads in 60 seconds.Slam That ScamPublic goodSlam That Scam — Public-good scam directory — forward, scrub, slam.Kick CourtSports dataKick Court — Autonomous NBA footwear index — who's wearing what, on court, tonight.Mets TradesSports trackerDid the Mets Trade Everyone Yet? — Live roster purge tracker for the Mets' 40-man trade deadline watch.Chat Without GPTSatireChat Without GPT — Parody public-health advisory on AI-flattened language. Public Health Advisory No. 402.Werewolf Bar MitzvahHumor & satireWerewolf Bar Mitzvah — Spooky, scary, boys becoming men — the fake song made into a real micro-site.DreamViberPortfolio hubDreamViber — Sister portfolio hub for the vibe-coding era — dreams shipped as software.OyYiddishCultural appOyYiddish — Beyond Oy — the outsider's guide to the most expressive language on Earth.Vibe KosherExperiments hubVibe Kosher — Coding vibes from the kosher tribe — the directory for culturally-specific vibe coding.MitzvAIExperimentsMitzvAI — AI as sparring partner for coming-of-age speeches — never a ghostwriter.Reddit and WeepHumor & curationReddit and Weep — The internet's most useful comments, sorted by how much they make you laugh.Cover Your Ass BotHumor & satireCover Your Ass Bot — Describe the workplace disaster, get a threat level and four sendable drafts.ParentingMaxxingHumor & satireParentingMaxxing — A Bloomberg terminal for parents told every window is closing.AIMG CommunityCommunity platformAI Marketers Guild Community — Ask the archive: every past AIMG session, plus the member project showcase.Ken Paxton's HomesNews & accountabilityKen Paxton's Homes — 15 properties, 5 states, every claim sourced to public records.Panel FatigueEvent hubPanel Fatigue — The meta hub for the whole Event Network — one feed for every conference.SpraycannesCannes LionsSpraycannes — The unauthorized, beach-bleached feed of Cannes Lions.The Strip DownCESThe Strip Down — CES in Vegas, stripped down to what actually matters.Taco TakesSXSWTaco Takes — SXSW dispatches, one taco at a time.Possibly TherePossiblePossibly There — The unofficial companion to Possible in Miami.Addled WeekAd Week NYAddled Week — Ad Week NY, addled and honest.Shop BlatherShopTalkShop Blather — ShopTalk, all the blather and none of the badges.Davos DigestedDavos / WEFDavos Digested — The World Economic Forum, digested for the rest of us.I'm CitedPersonal-brand GEOI'm Cited — Personal-brand GEO — get cited by ChatGPT, Perplexity, and Gemini.
    GEO & AI VisibilityResearch & TruthConsumer & Prosumer AppsThe Hacked ClusterInfra / Dev ToolsThe Event Networkdashed arrows = how properties feed each other

    High Caliber AI sits at the center. Each cluster is a different layer of the AI marketing stack David operates.

    GEO & AI Visibility
    How brands get found, cited, and described by AI assistants.
    Research & Truth
    Where claims get tested — synthetic panels, debates, and receipts.
    Consumer & Prosumer Apps
    Apps real people use — proof the operator ships, not just advises.
    Infra / Dev Tools
    The dev tooling that lets one operator run a fleet of properties.