AI in Marketing:
Done Well vs. Done Poorly
Every team uses AI. Few use it well. This free 2-page diagnostic from David Berkowitz shows the honest split across the eight capabilities that actually move marketing outcomes — plus the five objections killing adoption and a 30-day plan to fix it.
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The split nobody talks about
Eight capabilities. Two columns. The PDF goes deeper on each — but here's the honest preview.
Done poorly (most teams)
- ✕Generic AI-written blog posts at scale
- ✕{{first_name}} merge tags called personalization
- ✕ChatGPT-summarized 'top trends' decks
- ✕AI in one step, manual handoffs everywhere else
- ✕SEO spam articles tanking domain authority
- ✕Stock-feeling AI images dropped into ads
- ✕Dashboards no one reads
- ✕One person 'owns AI'; everyone else is stuck
Done well
- Briefs grounded in proprietary data + human voice
- Behavior-triggered messages with real context
- Synthesizing calls, tickets, reviews into truths
- End-to-end agentic workflows brief→ship
- Building for GEO/AEO with structured answers
- Brand-trained models for variants + ideation
- AI-generated weekly narratives non-analysts read
- Every marketer fluent in 3-5 tools, shared prompts
Get the free 2-page guide
AI in Marketing — Done Well vs. Done Poorly. The capability matrix, the 5 objections that kill adoption, and a 30-day action plan. PDF, no fluff.
Take the 90-second diagnostic quiz
8 questions across the same capability axes. Get your tier, your score out of 16, and the highest-leverage next move — no email required to see your result.
Start the quiz →David Berkowitz
Author of The Non-Obvious Guide to Using AI for Marketing. Fractional AI CMO to B2B tech companies and agencies. Bylines in Forbes, Ad Age, Business Insider, MarketWatch, and EMARKETER.
Questions
What is the AI Well vs. Poorly Done guide?+
A free 2-page PDF from David Berkowitz, founder of High Caliber AI. It scores eight marketing capabilities — content, personalization, research, campaign ops, SEO/GEO, creative, analytics, team enablement — across what most teams do (poorly) versus what the top 5% do (well). Includes the five objections that kill AI adoption and a 30-day action plan.
Who is this for?+
B2B marketing leaders, agency principals, and Fractional CMOs who want a clear, honest diagnostic — not another ChatGPT cheat sheet. Most useful for teams 10-200 people who are already using AI tools but not getting compounding leverage.
Is the guide really free?+
Yes. Enter your email and the PDF downloads instantly and arrives in your inbox. No credit card, no upsell wall.
Who is David Berkowitz?+
Author of 'The Non-Obvious Guide to Using AI for Marketing,' founder of the AI Marketers Guild (7,000+ members), and Fractional AI CMO to B2B tech and agencies. Bylines in Forbes, Ad Age, Business Insider, MarketWatch, and EMARKETER.
Prefer it as a 20-day email course?
Same framework, expanded — one capability a day for 20 days. The 8 axes, the 5 objections, and a 30-day plan, paced so your team can actually act on it.
Stop guessing. Start scoring.
Two pages. Five minutes. A clear picture of where your team actually stands on AI.