5 builds where the subject matter is niche on purpose — a rationalist prayerbook, a Yiddish dictionary for outsiders, an AI speech coach that refuses to ghostwrite, a stoicism gym, and a directory for everyone else shipping in the same lane. Small audiences, sharp constraints, fastest lessons.
A tiny, opinionated audience gives you sharper feedback in a week than a broad one gives you in a quarter. When ten people care intensely, you learn faster than when a thousand shrug.
Culture, faith, language, and philosophy come with rules you can't hand-wave. Those rules become the spec — and a spec you can't fudge is the fastest way to a product that actually works.
Patterns proven on a small build — a refusal-first AI coach, a directory with a submission flow, a glossary that teaches by example — get reused across the commercial portfolio within weeks.
Each one shipped fast, tested one hypothesis, and left behind a pattern that showed up later in the commercial work.
Where Jewish tradition meets the philosophy of reason.
A bilingual Jewish prayer book illuminated by Baruch Spinoza's philosophical lens. Browse the full siddur, ask Spinoza in an AI chat, compare perspectives in the Spinoza Lab, or open this week's parashah.
Coding vibes from the kosher tribe.
A directory and community hub for culturally-specific vibe coding — AI-built apps, holiday hacks, prompt kits, and the people shipping them. Features a hechsher-style project directory, an AI idea generator that spits out a full name/pitch/stack/build prompt on demand, and a submission flow so other builders can list their work. The connective tissue for the experiments track.
AI as sparring partner, never ghostwriter.
A coming-of-age speech coach for teens and the parents losing sleep over their toast. Five tools that ask better questions than they answer, plus The Gatekeeper — 12 honest rulings on where AI belongs in the prep and where it absolutely doesn't. A working case study in AI that builds a kid's voice instead of replacing it.
Beyond Oy — the outsider's guide to the most expressive language on Earth.
A modern, playful Yiddish dictionary and companion for people who love the language but don't have the heritage, expertise, or perfect pronunciation. Browse 49+ words with Hebrew script, phonetics, a Mishegas Meter, and category tags. Play Nachas or Shonda, run the Yinglish Gauntlet, get paired with a word via the Matcher, and browse a curated bookshelf. No heritage required — just a willingness to plotz.
Stoicism, taken way too far. On purpose.
A humor site pushing stoic philosophy to absurd extremes — daily meditations, XTREME-branded virtues, and the sort of advice Marcus Aurelius would delete after re-reading. Not real self-help. Real funny.
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